Vintage cars and vintage wine are becoming legitimate investments akin to buying stock and real estate. The big thing in Europe now is borrowing against your vintage wine collection just like people borrow against their homes. I forget the company, but say you need a few hundred K in cash, you take a few cases of your prized vintage wine to the vault, get it appraised, and then borrow against the appraisel. But with real estate and the stock market not doing as well lately, the super wealthy are looking elsewhere to invest and make money. But like anything, investments are a wave and these cars will peak out at some point, just like Apple did late last year. That one Ferrari will not hold that $50 million value.