After the Ford rollover fiasco, which also showed those fords rolled over no matter what tires were on it, they've stepped their game up. I've owned their AT and I now have the MT series on my truck. I wont buy another brand of tire for my truck. I originally had the BFGs A/ts (their street tires may be better?) but I got rid of that junk as soon as I could. I had nothing but problems with those tires. It's possible Firestone street tires are garbage, but I take my truck off the pavement quite a bit and they out perform any tire I've ever seen in the price range. Only thing better is maybe the Toyo MTs, but they cost 50% more. This is also a whole different breed of tires than the majority of you use and like I said, it's possible their street tires do suck. However, if they passed the quality of their rough terrain tires to their street lineup, I'd say give them a shot.