I just wanted to toss this out there incase anyone didn't know or wasn't aware. I wanted everyone to know how Google works. I got this info from our marketing guru here at work.
Google is a business, it makes TON of money. Google make its money from companies, such as the one I am employed by. We pay "X" amount of dollars each day for different strings of word/terms. Different companies "bid" on certain words and terms.
For example, I work for a log home company. If a person were to type in "log home", "log homes", or "log home construction" - just to name a few terms - various companies "bid" on these terms. Which ever company pays the most money for these terms, thats who's at the the top of the list when those specific string of words are typed in.
It gets better.
Said company also gets a certain about of hits. For purpose of example lets use easy figures. Say Company A pays $100 for 100 hits. Company B pays $99 for 100 hits. Company A gets put at the top of the list til their linked is clicked 100 times, after that Company A's money ran out, then Company B gets put up top. . . . So on and so forth. Those figures are SUPER low. Our company alone pays almost triple my salary to Google each year.
All that to say, is just cause a specific company is at the top of the page, doesn't mean they're the best or most popular. They had the most marketing dollars.
So when you're searching, take time and actually search. Chances are though, they're at the top or even on the first page they're successful. Some days certain terms 'cost" more. . .
It gets MUCH deeper than this. I just wanted to share what I know!
Google is a business, it makes TON of money. Google make its money from companies, such as the one I am employed by. We pay "X" amount of dollars each day for different strings of word/terms. Different companies "bid" on certain words and terms.
For example, I work for a log home company. If a person were to type in "log home", "log homes", or "log home construction" - just to name a few terms - various companies "bid" on these terms. Which ever company pays the most money for these terms, thats who's at the the top of the list when those specific string of words are typed in.
It gets better.
Said company also gets a certain about of hits. For purpose of example lets use easy figures. Say Company A pays $100 for 100 hits. Company B pays $99 for 100 hits. Company A gets put at the top of the list til their linked is clicked 100 times, after that Company A's money ran out, then Company B gets put up top. . . . So on and so forth. Those figures are SUPER low. Our company alone pays almost triple my salary to Google each year.
All that to say, is just cause a specific company is at the top of the page, doesn't mean they're the best or most popular. They had the most marketing dollars.
So when you're searching, take time and actually search. Chances are though, they're at the top or even on the first page they're successful. Some days certain terms 'cost" more. . .
It gets MUCH deeper than this. I just wanted to share what I know!
