Ya, Thats alot money for ~60hp, I'm sure there is some other crap they do for that $7000. They also have a supercharger kit, ~600HP.
Ford did a good job by putting the RAPTOR in production. They stuck their neck out to feed an off-road market. To build a truck that is awesome off-road, knowing that most buyers would not take it off road that much.
Dodge Followed with the "Ram Runner" a dealer after-market kit. turning a DODGE RAM into a Pre-Runner. If Dodge produced the RAM-Runner with a 6.4 HEMI, it would be down right insane.
If Chevy fires back, we could have a new Off-Road War.
Dodge Power Wagon
Dodge Ram-Runner
FORD Raptor
Chevy ???