I didn't like the new F250/350 when they introduced it either but it has grown on me. Likely this one will too. I'll be in the market for a new tow rig in two years and will seriously consider one of these. I've long lusted after a long bed megacab and if that combination is available it will be a done deal for me. Also the new interior is great, the new auto will finally get me away from a stick shift, factory exhaust brake, integrated towing control is a huge plus compared to aftermarket, and finally a 4500/5500 version which will prob be the way I go.
As far as the looks, some better wheels/tires will help a lot. Especially taller tires as that big nose makes the tires look tiny. Hope chrysler can stick around long enough to make it a reality.