Prof said:Just a couple of thoughts from an old marketing guy...Design needs to be effective and comprehensible in large and small formats...it needs to say who and what we are, it needs to provide identity, differentiation and most of all be easily recognizable...too much detail will get lost at distance, or in small formats.
Personally, I feel it needs to provide access or reference to the site for those who don't know about us and want to explore our strange but loving world.
Now if someone can execute all of those things and make 1000 members happy we will have something!
I also advise that the decision should be in the hands of the owners. At one time I was in a huge organization and we took suggestions on names for a new product then had the employees vote on the name...the outcome was a poor name that did not do what management wanted, and we had a few hundred happy employees and a few thousand disappointed and unhappy ones...
Love the chance to input...but the owners need to satisfy their desires and be sure the logo type does what it needs to do...and we members need to understand the issues involved in this design issue.
I totally agree. Owners need to call this one.
J.R.