There is so much wrong here I don't even know where to start, but I will give it a shot. A Challenger SRT8, which would be considered the closest competitor to the GT500, is $10k cheaper than a GT500. $55k > $45k. That is base price for the GT500 and sticker price for a nicely optioned Challenger SRT8 that is sitting on the lot. Start adding options to that GT500 and the price difference increases, obviously. The GT500 is head and shoulders above the Challenger SRT8 in performance so this comparison doesn't even matter. As for Ralph Gilles not caring about used car sales, have you ever heard a manufacturer use higher resale value than the competition as a selling point? I have and yes it does matter if you can convince the consumer they will get more money back when they are ready to move on to a new vehicle.